For optimal results, ensure to carefully follow the instructions for use. Step 1: Put on the provided gloves. Test a few strands of hair and do not proceed if they appear damaged or split. Step 2: Using gloves, divide hair into four sections. Apply a generous amount of the hair straightening cream to new growth only, avoiding previously conditioned scalp and hair. Step 3: Begin smoothing from the back of the neck to the front of the forehead. For coarse hair, 15 minutes is sufficient. Step 4: Rinse hair thoroughly with warm water to remove all traces of the straightening cream. Step 5: For best results, follow with Sofnfree Neutralizing Conditioning Shampoo (rinse and repeat).