BLOW DRIED HAIR. LOCKED IN STYLE.
With intelligent OPTIheat technology and the unique Style Shot feature, the PROluxe dryer cleverly uses heat to shape, sculpt, and lock your style in place*. The exclusive styling concentrator shape has been designed specifically to enhance airflow and heat distribution, making salon worth blow-dries easy. It targets the heat to where your hair needs it most, leaving you with volume and shape as you wish.