Loreal Professionnel Blond Studio 7 Lightening Platinium Plus Paste

SKU: 592191

SR320.99 SR353.09
L'Oréal Professionnel Blond Studio 7 Lightening Platinium Plus Paste

Professional fast-action bleaching paste, up to 7 tones of lightening. For all lightening techniques.


  • Helps you achieve your perfect blonde look
  • Lifts up to 7 levels
  • Ideal for dark bases (1-6), thick, natural or colored hair
  • Enriched with Nutricerides and White Beeswax to protect the hair fiber during lightening service
  • The lipid capital of the hair is 100% preserved for optimal softness and shine
  • Comfort and safety of use thanks to its rich and creamy texture
  • For all lightening techniques, can be used for on-and-off scalp lightening
  • Clearer front pack, only essential information
  • More sustainable, 100% recycled jar


  • Nutricerides - strengthen and nourish cuticles
  • *White beeswax - smoothes and softens the hair fibre, maintains the lipid levels on the hair surface for beautiful condition

How to use

Wear suitable disposable gloves. Mix bleaching paste with developer it recomended ratio, according to the lightening technique and the desired texture. Mix products in a well-ventilated area. Apply to dry, unwashed hair. Rinse hair after development time. Finish with a post-discoloration shampoo.

  • Mixing ratio: 1:1 to 1:3
  • Development time: 30-50 min (without heat!)

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